Online ordering and food delivery are two of the fastest-growing on-demand services in recent years. In early 2020, Morgan Stanley projected that the industry would reach nearly half a trillion dollars in potential revenue by 2025. Click here to see online food delivery's projected growth from 2023 - 2032. https://www.middlemandeliveryservice.com/mdsenterprise
Consumers want local favorites, not endless discovery
When consumers access the Middleman Delivery Service platform, they are usually seeking convenience over meal inspiration. In fact, 54% of people already have a specific restaurant in mind before opening up their Middleman Delivery Service app.
This shows that a focus on restaurant density is a worthwhile strategy. Middleman Delivery Service strives to present as many restaurant choices as possible, making sure a high percentage of LOCAL establishments are marketed and covered.
Middleman Delivery Service's main focus is helping local restaurants standout and gain back profits from the high commission fees they are currently paying. Additionally, we make sure that our restaurant partners are listing high-quality photos as part of the sales and onboarding process. The aim should be to make a restaurant’s online menu look even more appetizing and appealing than the restaurant’s own in-person menu.
Food handling safety is a high level concern
US Foods surveyed people who regularly order food online and asked how upset they would be if a deliverer tampered with their food, such as by grabbing a few fries along the way.
Unsurprisingly, the vast majority of users are not ok with the idea of food tampering. The average response was 8.4, with 1 being “no big deal” and 10 being “absolutely unacceptable”.
In addition, 85% of customers would like to see restaurants incorporate tamper-evident labels to help ensure their food is not opened during delivery.
Middleman Delivery Service encourages our restaurant partners to use paper bags that can be stapled or stickered shut and plastic bags that can be tied or stickered shut, making it harder to access the contents while rendering any tampering more obvious.
Consumers need to see rewards for higher-spend orders
Most online food orders range from $25 to $50, with 38% of people even willing to spend upwards of $50 on a single order. Compared with the average amount of $12.75 that consumers spend when visiting a restaurant in-person, it’s clear to see that people are spending more dollars when ordering online.
Restaurants should be prepared to offer additional incentives in order to maintain that higher level of spending online. Offering discounts for a certain order amount is a great way to encourage mobile food orders.
Better food photos help sell more to young people
The younger generations are far more likely to use a food delivery service. Restaurants can better optimize their menu on Middleman Delivery Service platform for these younger users by incorporating more images and less text.
58% of millennials polled say they prefer receiving information visually over any other medium. In addition, it is much easier for users to quickly browse an album of food pictures than it is to digest lengthy menu descriptions on a mobile device.
In fact, the ability to view photographs of menu items is the most important feature requested by all age groups when ordering food online. Google conducted a study of 600 American consumers and found that viewing pictures ranked as 44% more important than reading food descriptions and 38% more important than reading user reviews!
These are the top 4 things consumers want in their restaurant delivery app in 2024.
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